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Digital Advertising Trends 2024

2024 has really been the year of digital learning expansion, creating a host of new opportunities that are reshaping the way brands engage with their audience.
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What is Sponsored Content?

If you’re looking for a way to incorporate a more creative marketing campaign, or even identify a larger audience, sponsored content can be a great outlet to bring a different view to the forefront.
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GA4 vs UA - What's The Difference

Announced in 2020, Google’s GA4 has been consistently relevant news, and soon it’ll be time to say bye-bye to Universal Analytics.
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Avoiding Ad Fatigue

Ad fatigue is a common issue that businesses and marketers need to be aware of, and steer clear of as often as possible.
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Diversifying Your Ad Spend

A diverse ad spend is a fairly straightforward marketing strategy to incorporate into your plan.
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How to Start & Grow Your Email Marketing List 

Your email subscriber list is arguably the most important tool to building and retaining your client and customer relationships.
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The Validity of Print Advertising/Traditional Media

Some digital features can be invaluable, but that’s not to say that print advertising has lost its value.
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What is Programmatic Advertising?

Programmatic advertising, as a broad definition, refers to the buying of ad space through automated technology.
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